Marketing Stack
This document brings together the marketing tools and technologies that are core to how we work at Byte & Kite. It’s not just a stack — it’s a reflection of our day-to-day practice, tested workflows, and the systems we rely on to deliver real impact for SaaS teams.
We’ve grouped everything by category so it’s easy to understand how each tool fits into the bigger picture. These are not just tools we’ve tried — these are the ones we’ve chosen and actually use with clients.
You’ll find:
Strategy & Planning — how we organize campaigns, content, and ideas.
Content Generation — tools for writing, visuals, and creative assets.
Ad Platforms — where we run paid campaigns that convert.
Automation & Ops — the systems that keep it all running smoothly.
Analytics — everything we use to understand and improve results.
Email Marketing — for outbound, lifecycle, and product communication.
SEO — how we grow organic visibility and structure content.
Design & Branding — from landing pages to decks to social visuals.
1. Strategy & Planning
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
Project and task management platform | Campaign planning, team task tracking, internal ops | Flexible structure, integrations, real-time collaboration | |
Cloud-based text editor | Strategy docs, collaborative planning | Easy sharing, familiar interface, seamless commenting | |
Online spreadsheet tool | Reporting templates, campaign budget tracking, content maps | Lightweight, shareable, easy for structured data collaboration | |
Presentation tool | Client presentations, internal decks, pitch design | Fast formatting, team collaboration, export-ready for clients |
2. Content Generation / AI
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
AI language model | Copywriting, ideation, campaign content creation | Fast iterations, versatile tone | |
AI model for writing and reasoning | Explainers, storytelling, long-form content | Strong logic and narrative structure | |
AI image generator | Visuals for posts, ads, branding | Fast creative output, high visual quality | |
Graphic/text visuals generator | Social visuals, posts, concepts | Typography + design combined; easy and flexible |
3. Ads Platforms
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
Ads platform (FB/IG) | Launching targeted ads for Meta | Must-have for both B2B and B2C. Powerful targeting and scale | |
Search & display ads | Launching targeted ads for Search ads | No real alternative for intent-based search advertising | |
Ads platform (LinkedIn) | Launching targeted ads for LinkedIn | The only real B2B ad platform that works at scale | |
Ads platform (TikTok) | Launching targeted ads for TikTok | Best platform for creative virality |
4. Automation & Operations
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
Visual automation builder | Connecting tools, multi-step workflows | Powerful logic, no-code integrations | |
Email marketing & automation platform | Email campaigns, onboarding flows | Easy-to-use, good analytics, affordable | |
Social media scheduling tool | Scheduling posts, managing calendars | Simple UI, reliable, covers most social platforms |
5. Analytics
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
Google Analytics platform | Website behavior, traffic attribution | Standard for web analytics, event-based tracking | |
Session recording and heatmaps | UX insights, bounce/funnel analysis | Qualitative layer that complements GA4 | |
Data visualization & reporting tool | Custom marketing dashboards, reporting | Clean visual reports, integrates with all key sources |
6. Email Marketing
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
Lightweight email tool | Simple newsletters, MVP projects | Very affordable, intuitive UI, good for low-volume sending | |
Full-suite email + automation | Transactional emails, segmentation, onboarding | CRM + automation in one, reliable and scalable |
7. SEO
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
Indexing and site performance | Tracking keywords, fixing errors | Free, native to Google ecosystem | |
SEO platform | Keyword research, link analysis | Industry benchmarks, strong reporting | |
Content optimizer | Blog SEO writing, on-page improvement | Real-time guidance, integrates with docs |
8. Design & Branding
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
Collaborative design platform | Social assets, UI mocks, ads | Real-time design, easy handoff to devs | |
Interactive site builder | Launching campaign pages fast | Visual-first with dev flexibility |
9. Lead Generation
Tool | Description | What We Use It For | Why We Chose It |
|---|---|---|---|
B2B lead research on LinkedIn | Account-based prospecting, outreach lists | Precise filters by role, industry, and company — must-have for B2B | |
Prospecting + outreach platform | Enriched lead data, email finder, sequences | Combines database + outreach + enrichment — all in one | |
Lead enrichment & outreach tool | Personalized prospecting, CRM enrichment | Flexible logic, scalable contact management |
Quick Reference Table
Category | Tools |
|---|---|
Strategy & Planning | |
Content Generation | |
Ad Platforms | |
Automation & Ops | |
Analytics | |
Email Marketing | |
Design & Branding | |
SEO | |
Lead Generation |