Ads & Acquisition
Learn how to build high-performance acquisition systems for your SaaS or AI product — across B2C and B2B channels. This guide walks through strategy, tooling, real-world use cases, and frameworks we use every day with our clients.
Why This Matters
Acquisition is the fuel behind growth.
But too often, early-stage teams jump into ad spend or email outreach without a clear system — wasting budget, time, and user trust.
We built this page to give you an actionable blueprint: what tools to use, which channels convert, and how to think clearly about scaling demand for your product.
Two Paths, Two Playbooks
Your channel stack depends on your audience and buying motion. Here’s how we segment the approach:
Motion | Ideal For | Common Channels |
|---|---|---|
B2C | Self-serve AI/SaaS for creators, freelancers, prosumers | |
B2B | Tools for teams, technical buyers, decision-makers |
B2C Acquisition (Creator SaaS & Self-Serve AI Tools)
If you’re targeting users who try before they buy, B2C channels give you speed, scale, and rich creative testing opportunities.
Primary Platforms:
Channel | Strength | Byte & Kite Notes |
|---|---|---|
Scroll-stopping UGC, fast iteration | Ideal for AI tools with visual outputs or productivity hacks | |
Meta Ads (Instagram/Facebook) | Balanced reach + retargeting | Works well with warm traffic and list building |
Intent-based acquisition | Use “alternative to X” or pain-focused search campaigns | |
Visual niches (design, photo, wellness) | Underrated channel for creative audiences, especially with AI support |
B2B Acquisition (SaaS for Teams, Tools, or Technical Buyers)
For B2B products, your acquisition strategy starts with precision targeting and relevant context. Outbound, when done right, is still the fastest way to validate positioning and get decision-makers in your funnel.
Recommended Stack
Tool | Role | Byte & Kite Notes |
|---|---|---|
Target list building | Segment by title, region, team size, funding | |
Profile scraping | Use before Clay to save Apollo credits | |
Email enrichment + delivery | Good for tech stack and funding filters | |
Enrichment + smart sequences | Our go-to tool for dynamic GPT-powered outreach | |
Outreach coordination + CRM | Our central command — task flows, tagging, and status tracking |
⚡ We’re a ClickUp-first team. All client acquisition funnels, touchpoint logs, and campaign calendars run through ClickUp. Some teams use Notion/ Jira / Asana — and that’s totally fine. We adapt to every solution, but we default to ClickUp for speed, scalability, and cross-team sync.
Use Case: Outbound for AI Startup Targeting HR Teams Objective:
Reach 100 People Ops managers at scaleups needing better onboarding automation
Target Profile:
HR Managers, People Ops Leads at 50–200 person tech companies
Acquisition Best Practices
Lead with clarity, not cleverness
Your ad or outreach should say what you solve and who it’s for — instantly.
Track sources from day one
Use UTM parameters, CRM tags, and ClickUp pipelines to keep visibility tight.
Avoid expensive testing traps
Start with cold outreach to validate messages before putting ad dollars behind them.
Retarget intelligently
Use retargeting to warm cold traffic — but only after you’ve had 500+ visitors from top-of-funnel campaigns.
Byte & Kite Resource Stack
TikTok Ads Brief Template for AI SaaS
Clay Enrichment Workflow: From LinkedIn to Inbox
ClickUp Funnel Tracker (Pre-Built Board)
Google Ads Structure for Early-Stage SaaS
ChatGPT Prompts for Cold Outreach & Ad Angles
Need Help Connecting With Your Users?
We build full-stack acquisition systems using them. If you need help creating acquisition funnels, writing your ad copy, or wiring up your ClickUp outreach board:
Book a Strategy Session →
We’ll review your product, run a positioning check, and recommend a setup tailored to your audience and growth goals.