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CASE STUDIES
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2025
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CareerSwift
Building a multi-channel growth engine for an AI job-search platform
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CLIENT
CareerSwift
Visit site
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TIMELINE
1 year
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SERVICES
ClickUp Implementation
Marketing & Analytics
Growth Partnership
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OVERVIEW
From MVP to a structured growth model
CareerSwift is an AI-based job search platform that combines resume creation, job applications, and interview preparation within a single product.
We partnered with CareerSwift to build the growth system from the ground up, starting with market and messaging validation and turning early traction into a structured acquisition setup across paid, organic, and lifecycle channels.
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CHALLENGES
Product with no acquisition system or marketing infrastructure
CareerSwift had already launched an MVP and started attracting early users, but growth remained difficult to predict. Channels, messaging, and product decisions were made independently, making it unclear which efforts contributed most to signups.
The next stage was building a repeatable acquisition system and understanding which audiences and channels could support sustainable growth.
Channels, messaging, and product in isolation
Paid, organic, and product decisions were made separately, so it was hard to tell which channel, message, or feature was actually moving the needle.
No clear read on where real demand was coming from
Without a structured way to test segments and messaging, it wasn't clear which audiences and product angles actually drove signups and conversions.
Scaling acquisition risked losing control over costs
Paid growth efforts had not yet been tested at scale, making it difficult to predict performance and maintain efficient acquisition costs as spend increased.
I liked that we could just talk openly, test ideas fast, and actually see results instead of guessing.
Alex Nosik
Founder & CEO at CareerSwift
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SOLUTIONS
Market validation and early testing
From the start, tests were run across Meta and Google to understand what brings users and what they respond to. Paid traffic helped identify which segments convert, which product angles work, and how different markets perform.
We tested audiences, high-intent search queries, messaging, and product use cases across the US, UK, and Europe. At the same time, we tried different lead magnets and early funnel setups to see what drives signups.
Paid acquisition and creative system
Creatives were tested continuously across formats like UGC, product demos, and testimonials, with budgets shifting based on performance.
This approach reduced acquisition costs by nearly 60% while keeping performance stable and allowing growth to scale without proportional increases in budget.
Funnel and conversion
The path from first click to activation was reworked. We rebuilt landing pages around specific use cases instead of a generic entry point, simplified onboarding to reduce friction, and routed traffic based on what converts better. User behavior across the funnel showed where people drop off.
As a result, more users completed key steps, and acquisition became cheaper.
Retention and product analytics
We set up lifecycle email flows to support activation and bring users back into the product. Onboarding, activation, and reminder sequences guide users through key steps and help them reach value faster instead of dropping off early.
At the same time, we implemented PostHog as the core product analytics tool to get full visibility into the funnel. We tracked key events like signups, resume creation, interview flow, onboarding progress, and purchases, so it became clear how users actually move through the product.
This shifted the team from assumptions to real data, making it possible to spot drop-off points, fix bottlenecks, and continuously improve conversion and activation.
Organic growth and expansion
As the system matured, growth shifted from paid acquisition to a scalable organic engine.
We built an SEO foundation around product use cases, launched targeted landing pages, and established a consistent content system. This enabled steady organic traffic growth and reduced dependency on ads.
Over time, organic became a key acquisition channel, supporting expansion across the US, UK, Spain, Germany, and other markets, with paid channels used primarily for scaling.
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RESULTS
From first tests to organic-first acquisition across international markets
We worked with CareerSwift as a growth partner, helping turn an early MVP into a setup where growth is predictable and based on a working acquisition model. Costs went down while scaling no longer required proportional budget increases.
We built and scaled acquisition across Meta, Google, LinkedIn, and SEO, with organic gradually taking a bigger role and reducing reliance on paid traffic.
With PostHog and proper tracking in place, we helped the team see how users move through the product and where things break. Lifecycle emails now support activation and bring users back without manual effort.
50%
Higher ROI
30%
Lower Ad spend
20+
Hours saved monthly
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CASE STUDIES
